Purpose Driven Business | Podcast by BC Accounting
Now streaming · 2 New episodes per week

Purpose
Driven
Business

The podcast by BC Accounting

Clarity, confidence, and control over your numbers — in plain language. No jargon. No fluff. Just practical insight that helps South African business owners build a business that truly serves their purpose.

The Purpose Driven Business Podcast cover art

The framework

Three pillars.
One method.

01

Purpose

Every episode begins here. Understanding why your business exists is the foundation for every decision, every number, every goal.

02

Clarity

Know your numbers. Read your reports. Make decisions with confidence instead of gut feel. Clarity turns complexity into action.

03

Performance

Results that are tied to your purpose — not just revenue targets. Measure what matters and build a business that actually works.

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Recent shows

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20 min This week
Boosting business efficiency by tracking your time

Forget guessing your worth — start tracking, calculating, and charging what you deserve. Learn how to make your time your most valuable asset.

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24 min 19 Mar
Why ignoring your business reports could be costing you

Reports should be useful, timely, and built for your business — not data for data’s sake. Learn which reports actually move the needle.

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17 min 16 Mar
The relationship with your accountant

Most business owners are stuck in a compliance mindset — missing out on a strategic partnership that could transform their growth.

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15 min 11 Mar
Why people fail with budgeting

Most budgets are dead on arrival. Discover the four biggest reasons businesses sabotage their own financial success.

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22 min 9 Mar
Return on investment: Practical strategies for business growth

Explore how to measure and optimise your marketing and operational investments using real-world examples and tools like Xero.

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11 min 23 Feb
The PCP Method — the basics

Purpose, Clarity, Performance — in that order. Unlock the secret to building a business that lasts, not just one that makes money today.

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“No jargon. No fluff. Just clarity that leads to performance.

Bruce Laister is a business accountant with over 19 years of experience working with SMEs across South Africa. His approach turns complex financial concepts into simple, actionable steps — helping business owners understand their numbers so they can make smarter decisions.

Through BC Accounting Services, Bruce serves as an accountant and compliance provider but goes beyond those roles. He is a strategic partner — helping clients find purpose, build clarity, and deliver measurable performance.

Bruce Laister BC Accounting Services (Pty) Ltd | bruce@bcas.co.za | 081 529 5129
15+
Episodes published
19+
Years of experience
3
Pillars of the PCP Method
SA
Built for South African SMEs